Just Out

Marc Eckō Fragrance Packaging Takes Cue from Graffiti Artists

Author Image

By: Jamie Matusow

Editor-in-Chief

 
With his new fragrance launch for Spring—UNLTD. The Exhibit ($58)—Marc Eckō plays into the daring, energy and controversy of global graffiti artists. The launch of his fourth fragrance for men, in a bottle that resembles a can of spray paint, was inspired by the Spring 2012 Eckō UNLTD. clothing and accessories collection, which features original artwork from 13 graffiti artists from around the world. Each artist created art to be applied to a specific color within the series to vibrantly express the Eckō UNLTD. youth culture. The orange collection is based on the work of Barcelona-born graffiti artist PEZ; his graphics are featured on the bottle for Eckō UNLTD. “Just like the art that inspired it, UNLTD. The Exhibit dares to defy convention and overthrow boundaries,” says Eckō. “Graffiti artists make an uninhibited statement—certainly recognized in fashion and footwear—but now for the first time—finding unique expression in fragrance.”

More info: www.marcecko.com

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters